Leadjoy | Performance Lead Generation for Trades and Professional Services
Performance-based lead generation

Qualified leads.
£60 each.
No leads? No invoice.

We run targeted paid ads, filter every enquiry through a bespoke landing page built around your business, and send warm leads straight to your inbox. No retainers, no lock-in, no fluff.

Takes 2 minutes· £60 per qualified lead· No contracts
Your intro video goes here
Replace this block with your iframe or video tag
The problem with how most businesses get leads

Most lead gen keeps charging you
whether it works or not.

Agency retainers, lead aggregators, and pay-per-click all have one thing in common: you carry all the risk. Leadjoy flips that. You pay only for leads that meet the criteria you set. Nothing more.

£60
Per qualified lead, after a one-off £249 launch fee. No monthly minimum, no retainer, no agency markup.
100%
Exclusive leads. Every enquiry we generate belongs to you alone. We never resell or share them.
0
Long-term contracts. Work with us month to month. If it is not working, walk away. No hard feelings.

Paying a retainer with nothing to show?

If your agency charges you regardless of results, you are funding their overheads and not your own pipeline. With Leadjoy, zero leads means zero invoice.

Relying entirely on word of mouth

Referrals are great until they dry up. One quiet month becomes two. You need a consistent, controllable source of new enquiries that you can turn on when you need it.

Leads shared with four other competitors

Lead aggregators sell the same enquiry to every firm in your area. By the time you call back, the prospect has already spoken to three people. We never do that.

Time-wasters who were never going to book

Generic contact forms attract anyone. Our qualifying funnels ask the right questions upfront, so the leads you receive already know what they want and roughly what it costs.

How it works

Targeted ads, a bespoke landing page, and leads delivered straight to you

We run targeted paid ads reaching the right people in your exact service area. Anyone who clicks lands on a custom landing page built around your business. Only those who meet your criteria become a lead. Everything is tracked in real time so we can see what is working and improve it continuously.

Targeted paid ads in your service areaLive
Bespoke qualifying landing pageActive
Real-time performance trackingTracking
Lead logged to your CRMLogged
Lead emailed to you instantlyDelivered
What happens with every enquiry
Who this is for

Built for businesses that close jobs,
not chase clicks.

If your average job or case is worth more than a few hundred pounds, a £60 lead pays for itself many times over. Here is exactly who we work with.

Roofers

Full replacements, repairs, and flat roof specialists looking for homeowners already planning a job.

Builders and Contractors

Extensions, new builds, structural work. Reach homeowners at the planning stage, not after they have already chosen someone.

Plumbers

From full bathroom installations to boiler replacements. Pre-qualified enquiries, right postcode, ready to book.

Electricians

Consumer unit upgrades, EV chargers, full rewires. We target the work you actually want, not just anything that rings.

Kitchen and Bathroom Fitters

High-ticket installs with strong margins. We qualify budget and timeline before the lead ever reaches you.

Landscapers and Garden Designers

Seasonal demand is real. We help you build a pipeline before the diary goes quiet.

Window and Door Fitters

Double glazing, bifold doors, composite doors. Homeowners already comparing quotes, looking for someone trustworthy.

Loft Conversions and Extensions

High-value projects with long lead times. Get in front of homeowners at the research stage, before competitors do.

Solicitors and Legal Services

Conveyancing, family law, wills and probate. High-intent leads for high-value cases, same performance model.

Accountants and IFAs

Business owners and individuals actively looking for financial advice. Leads qualified by need, not just curiosity.

Mortgage Brokers

First-time buyers, remortgages, buy-to-let. Pre-qualified on property type and timeline so you can focus on converting.

Other Professional Services

Consultants, digital agencies, coaches. If your clients are worth more than a few hundred pounds, the numbers make sense.

The process

From first conversation to leads in your inbox

We handle everything. You focus on answering the phone.

Step 01
Discovery call
A quick conversation to understand your business, the types of jobs you want, your service area, and what a good lead looks like for you.
Step 02
Campaign and creative build
We build your landing page and produce ad creative tailored to your business. Everything is set up before a penny of budget is spent.
Step 03
Campaigns go live
Targeted ads launch in your exact service area. We manage audiences, budgets, and creative optimisation. You do not have to touch a thing.
Step 04
Leads and invoicing
Qualified leads land in your inbox instantly and are logged to your CRM. We invoice monthly at £60 per lead delivered.
What is included

Everything you need to start getting leads

No hidden extras. No surprise charges. Everything below is built and managed as part of the service.

Targeted Paid Ad Campaigns
Ads built around your business, running to the right people in your service area. Managed and optimised continuously.
Ad Creative Production
We write and produce the creative for your campaigns. We can film on location or produce remotely. Built around your business, not stock footage.
Bespoke Qualifying Landing Page
A custom landing page built around your job types. Designed to filter out tyre-kickers and capture everything you need before the lead reaches you.
Live Lead Tracking
Every lead is logged the moment it comes in. Full transparency, always. No waiting until end of month to see what happened.
Instant Lead Delivery
The moment a qualified enquiry comes in, their details are sent straight to you. No delays, no batching, no missed opportunities.
Full Conversion Tracking
End-to-end tracking across every campaign so we can see in real time what is driving leads, what is not, and act on it fast.
Monthly invoicing, only for leads delivered
No leads, no invoice. At the end of each month you pay £60 for each qualified lead that was delivered. That is the whole arrangement.
Getting started

Everything needed to launch,
built properly from day one.

Before a single lead can be delivered, there is real work to do. Your campaign launch fee covers all of it: the strategy, the creative, the build, and the setup. An agency would charge upwards of £1,500 for the same work. We charge £249, because our business only works when yours does.

Offer Positioning
We define your offer before we spend a penny
We work out exactly what to say, who to say it to, and how to make your business the obvious choice in your area. Most campaigns fail here before the ads even run.
Ad Creative
Scroll-stopping creative built around your business
We script and produce your ad creative. We can film on location with you or produce remotely. Either way, it is built to convert, not just look good.
Landing Page Design and Build
A bespoke page that qualifies leads before they reach you
Your landing page is built around your specific job types, service area, and criteria. It filters out tyre-kickers and captures everything you need. Not a template, built for you.
CRM Setup
Every lead organised and ready to act on
We set up your lead tracking so every enquiry is logged, timestamped, and easy to follow up. No spreadsheets to manage, no leads falling through the cracks.
Ad Account Setup
Campaigns configured and ready to scale
Audiences, targeting, campaign structure, conversion events. All configured correctly from the start. Done properly once, so we can optimise from day one rather than fix problems later.
Lead Delivery and Testing
End-to-end testing before anything goes live
Every part of the system is tested: lead delivery, notifications, tracking, and CRM logging, before we launch. You will not find out something is broken when a real lead comes in.
Why £249 and not more?
A standalone landing page and ad creative from a UK agency typically costs £1,000 to £1,500. We charge £249 because our business model only works when yours does. The launch fee covers our setup costs. Everything after that is performance-based. If we do not deliver leads, we do not get paid.
Pricing

Two simple numbers.
Nothing else.

One fee to get everything built and live. One price per lead after that. No retainers, no surprises, no small print.

Campaign Launch Fee
£249
One-off. Paid once to get started.
  • Offer positioning and strategy
  • Ad creative production
  • Bespoke landing page design and build
  • CRM setup and lead logging
  • Ad account and campaign setup
  • End-to-end testing and launch
Per Qualified Lead
£60
Only charged when we deliver.
  • Ad spend covered. No extra budget needed.
  • Exclusive leads, never shared
  • No lead, no charge
  • No long-term contract
  • Delivered to your inbox instantly
  • Monthly invoicing
Our incentive is aligned with yours
We only make money when we deliver leads. That means we are just as motivated as you are to make the campaigns work. There is no retainer cushion to hide behind. If performance is not where it should be, we fix it fast.
Common questions

Straight answers to the obvious questions

What is the campaign launch fee for?
The £249 launch fee covers everything needed to get your campaign built and live: offer positioning, ad creative production, landing page design and build, CRM setup, ad account configuration, and end-to-end testing. An agency would charge upwards of £1,500 for the same work. It is a one-off payment and there is nothing else to pay until leads start arriving.
What counts as a qualified lead?
A qualified lead is someone who has engaged with your landing page, confirmed they are within your service area, and meets the criteria we agree with you upfront, such as job type, project scope, and timeline. Anyone who drops off or does not meet the criteria does not cost you anything.
Do I need to pay for ad spend on top of the £60?
No. The £60 per lead is the only charge. We front the ad spend as part of running the campaigns. You do not need to set up ad accounts, manage budgets, or make any separate payments. If we do not generate leads, we have absorbed the cost. That is what makes the model genuinely performance-based.
I have been burned by a marketing agency before. Why is this different?
Traditional agencies charge a retainer whether the phone rings or not. With Leadjoy, if we do not deliver leads, you do not pay. There is no long-term contract to sign, no cancellation penalty, and no minimum spend commitment. The model only works if it works for you.
Are the leads exclusive to my business?
Yes, completely. Every lead generated through your campaign comes to you and only you. We do not aggregate or resell leads. We also do not work with two direct competitors in the same area at the same time.
How quickly will leads start coming in?
Most clients see their first leads within the first week of campaigns going live. The build and creative production typically takes 5 to 10 days, so we aim to be live and generating within two weeks of our first call.
What if the lead quality is not good enough?
We want this to work long term, so quality matters as much to us as volume. If you feel a lead does not meet the criteria we agreed, flag it and we will review it together. We would rather resolve an edge case than lose a client over it. We also use your conversion data over time to continuously sharpen the targeting.
Do you offer other services?
Once we have built trust through results, many clients move on to a retainer arrangement or ask us to help with web design, SEO, or email marketing. There is no pressure to expand the relationship, but the option is there when it makes sense.

Ready to fill your diary with real jobs?

Answer a few quick questions so we can understand your business. We will follow up with everything you need to get started.

Takes 2 minutes · No commitment · No hard sell
Question 1 of 6

What best describes your business?

This helps us understand which type of leads will be most valuable to you.

1 / 6
Question 2 of 6

What is your typical job or case value?

Helps us gauge how much a lead is worth to you and whether our model makes commercial sense.

2 / 6
Question 3 of 6

Where are most of your new jobs coming from right now?

Pick the closest match to your current situation.

3 / 6
Question 4 of 6

What is the biggest challenge with leads right now?

Be honest. This shapes how we approach the conversation with you.

4 / 6
Question 5 of 6

What area do you cover?

We target leads within your exact service area, so the more specific you are the better.

5 / 6
Question 6 of 6

Anything else we should know?

Optional, but useful. Tell us which jobs you want more of, what you do not want to be contacted about, or any context that helps us understand your business better.

6 / 6
Almost there

Tell us where to reach you

Leave your details below and we will be in touch within one business day to talk through next steps. No commitment required.

Your details are kept confidential and never shared or sold.

We have got your details.

Thank you for getting in touch. Here is exactly what happens next so you know what to expect.

1
We review your answers
We will look over what you have told us and confirm whether we can deliver the kind of leads that make sense for your business and area.
2
We will be in touch within one business day
Someone from the Leadjoy team will reach out by email or phone to have a quick conversation. No hard sell, no long pitch. Just a straight chat about whether this is a good fit.
3
If we are a good fit, we get to work
We agree on your lead criteria, service area, and ad budget. We then build your funnel and video creative, and get campaigns live, usually within two weeks.
4
Leads start landing in your inbox
Every qualified enquiry is emailed to you directly and logged to your CRM. At the end of the month you receive an invoice for the leads delivered at £60 each.

Any questions in the meantime? Drop us a line at hello@leadjoy.co.uk