Founding client pilot  ·  5 spots available

10 qualified meetings in 60 days.
Or we work for free.

Done-for-you LinkedIn lead generation for BioTech, Pharma and Healthcare B2B teams. Human-led outreach, Sales Navigator management, and content that builds credibility before we ever send a message.

Takes 2 minutes· £1,500 pilot· 10 meetings guaranteed
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The problem with how most healthcare B2B teams generate leads

Referrals and events only stretch so far.
LinkedIn is where your buyers actually are.

Selling complex, high-value solutions into this sector has always been relationship-led. The challenge is building those relationships consistently and at scale, without your team spending half their time on cold prospecting that goes nowhere.

10
Qualified, booked discovery calls or introductions to target-profile prospects in 60 days, guaranteed. If we miss it, we keep going at no extra cost.
£503k
Sales revenue achieved for a UK agency running the same system in 12 months, up from £360,000. Healthcare B2B is better suited to this approach.
0
Automation. No bots, no bulk messaging, no templated spam. Every conversation is written and managed by a real person who understands your sector.

Relying entirely on referrals and word of mouth

Referrals are great until they dry up. One quiet quarter becomes two. You need a consistent, controllable source of new pipeline that compounds over time.

LinkedIn presence that generates nothing

Most B2B teams post occasionally and hope for the best. Without a system behind it; content, targeting and outreach working together, LinkedIn stays a passive channel.

Agencies using automation in a trust-driven sector

Bulk messaging and spray-and-pray outreach damages your brand in a sector where reputation is everything. Your buyers notice immediately and they don't respond.

Sales team prospecting instead of closing

Your team is at its best in front of the right people. The further upstream they're pulled into prospecting and cold outreach, the less time they spend converting real opportunities.

How it works

Content builds familiarity. Outreach converts it.

Your buyers don't respond to cold messages from strangers. This system makes sure you're not a stranger by the time outreach lands. Content runs first, building your credibility and keeping you visible. Then we reach out - personally, not from a template - to exactly the right people.

Sales Navigator lead list built and managedActive
LinkedIn content calendar publishedLive
Personalised outreach sentSent
Conversation managed to booked meetingBooked
Monthly report delivered to youReported
What happens every month
Who this is for

Built for healthcare B2B teams
selling high-value solutions.

If a single converted meeting is worth tens of thousands to your business, a £1,500 pilot that guarantees 10 of them is a straightforward decision. Here is exactly who this works for.

BioTech Companies

Selling into NHS trusts, research institutions, or private healthcare groups. We get your name in front of the right decision-makers at the right time.

Pharmaceutical Suppliers

Whether you're selling to hospital procurement teams, clinical directors, or GP networks, we build the relationships that lead to conversations.

Healthcare Technology

SaaS, medtech, diagnostics, clinical software. Long sales cycles need early-stage pipeline. We build it consistently so your team always has meetings in the diary.

Medical Devices

Procurement cycles are long and trust-driven. Content that positions you as an authority before outreach begins makes all the difference.

Healthcare Consultancies

Strategy, compliance, workforce, transformation. We connect you with heads of operations, directors, and procurement leads who are actively looking for support.

Other Healthcare B2B

If you're selling a high-value solution to healthcare organisations and your buyers are on LinkedIn, this system is built for you.

The process

From first conversation to booked meetings in your diary

We handle everything. You focus on the conversations we put in front of you.

Step 01
Discovery call
A quick conversation to understand your business, your ideal clients, the seniority levels and organisations worth targeting, and what a good meeting looks like for you.
Step 02
LinkedIn audit and setup
We audit your current profile and positioning, build your Sales Navigator lead lists, and set up the content calendar. Everything is prepared before outreach begins.
Step 03
Content goes live, outreach begins
Your content starts running to build familiarity with your target audience. Outreach follows, personalised to each prospect, researched and written to start real conversations.
Step 04
Meetings land in your diary
Conversations are managed through to a booked discovery call or a warm introduction. We hand off cleanly. You take it from there. Monthly report included.
What is included

Everything managed. Nothing automated.

No hidden extras. No AI-generated bulk messages. Every element of this system is built and run by a real person who understands your sector.

Sales Navigator Management
Targeted lead lists built around job title, seniority, company size, sector and geography. Maintained and updated throughout the engagement.
LinkedIn Content Calendar
A consistent posting schedule that builds your credibility and keeps you visible to the right people, before any outreach message lands.
Personalised Outreach
Every conversation starter is researched and written individually to feel like it came from you, not a template, not an automation tool.
Human-Led Follow-Up
Conversations are managed through to a booked meeting or a clean handoff to your team. You stay in control of the relationship from there.
LinkedIn Profile Audit
A full review of your current profile and positioning before the pilot begins. Valued at £500, included as standard.
Monthly Reporting
A clear summary of what is working, what is not, and how the pipeline is developing. Always delivered directly by Chris.
10 qualified meetings in 60 days, or we keep going for free
That is the guarantee. If we do not hit 10 booked discovery calls or target-profile introductions within 60 days, we continue at no extra cost until we do. The downside is capped. The upside is not.
The pilot offer

A low-risk way to see if this is
worth your time.

The pilot is designed to remove all the risk from your side. One investment, a guaranteed outcome, and no obligation to continue if it does not make sense for you.

LinkedIn Audit
A full review of your current profile and positioning
We assess how your profile reads to senior buyers in your sector, what your content strategy is doing (or not doing), and where the gaps are before we build the outreach system around you.
Sales Navigator
Targeted lead lists built around your ideal clients
We build and manage your lead lists based on job title, seniority, company type and geography. You are always reaching exactly the right people, not just anyone with a healthcare job title.
Content
A content calendar that builds credibility before you ask for anything
We run your LinkedIn content calendar throughout the pilot. By the time outreach starts, your target audience has already seen your name and your thinking. You are not a stranger.
Outreach and Follow-Up
Human-written, personally researched, every time
Every message is written individually. We research each prospect, reference relevant context, and open conversations the way a good relationship manager would, not the way a CRM template does.
60-Day Timeframe
Long enough to build familiarity, fast enough to prove results
Sixty days gives us enough time for the content to build momentum and for outreach to convert. Most clients see the first meetings booked within the first three weeks.
Monthly Reporting
Full transparency throughout
You will receive a clear monthly summary of what is working, what the pipeline looks like, and what the next steps are. Always delivered by Chris directly, never via a dashboard you have to log into.
Why £1,500 and not more?
The pilot is priced to remove the barrier to entry. In your sector, a single converted meeting is typically worth far more than the entire pilot investment. We price it that way deliberately, because our ongoing relationship only works if the pilot proves itself first. If we hit the 10 meetings, you will have more than enough evidence to continue at the retained rate. If we do not hit it, we keep going for free.
Pricing

One number to get started.
Nothing else to worry about.

One pilot investment that covers everything. If it proves itself, a retained arrangement follows. If it does not hit the guaranteed outcome, we keep going for free.

60-Day Founding Client Pilot
£1,500
One-off. Covers everything for the full 60 days.
  • Full LinkedIn audit (valued at £500)
  • Sales Navigator management
  • LinkedIn content calendar
  • Human-led personalised outreach
  • Conversation management and follow-up
  • Monthly reporting
  • Sales Navigator subscription not included, approx. £79/mo, billed directly by LinkedIn
Ongoing Retained Engagement
£1,200/mo
After the pilot, if you want to continue.
  • Everything in the pilot, ongoing
  • Pipeline compounds month on month
  • No long-term contract
  • Always dealing with Chris directly
  • Cancel any time
Our incentive is aligned with yours
The pilot only makes sense commercially for us if you continue afterwards. That means we are just as motivated as you are to hit the 10 meetings and prove the model. There is no retainer cushion to hide behind. If the results are not there, we keep going for free until they are.
Common questions

Straight answers to the obvious questions

What exactly counts as a qualified meeting?
A qualified meeting is a booked discovery call or a warm introduction to a target-profile prospect, someone who matches the seniority, company type and sector criteria we agree with you at the start. Anyone who does not meet the criteria does not count towards the 10.
What happens if you do not hit 10 meetings in 60 days?
We keep going at no extra cost until we do. That is the guarantee. You have already paid £1,500 and that covers the work until the outcome is delivered. There is no additional charge, no renegotiation, and no excuses.
Do I need to be active on LinkedIn myself?
Not particularly. We manage the content and outreach on your behalf, so the system works even if you are not naturally a LinkedIn person. Some clients prefer to be more involved in reviewing content before it goes live, others are happy to hand it over entirely. We work around what suits you.
I have tried LinkedIn outreach before and it did not work.
Most LinkedIn outreach fails because it is either automated, untargeted, or sent before any credibility has been built. This system runs content first to build familiarity, then sends personalised messages researched individually per prospect. It is a fundamentally different approach to bulk connection requests and templated follow-ups.
Is there a contract after the pilot?
No. The pilot has no obligation to continue. If you want to move to a retained arrangement after the 60 days, we agree that separately. If you do not, there is nothing to cancel and no penalty.
How long before I start seeing meetings in the diary?
Most clients see their first meetings booked within the first two to three weeks. The content starts building familiarity immediately, and outreach begins in the first week. Healthcare B2B buyers tend to respond well once there is some recognition, which is why the content-first approach matters.
Who will I be dealing with day to day?
Me, Chris. I run this personally, not through a team of account managers. You will always know what is happening, and you will always be able to reach me directly.
Do I need a Sales Navigator subscription?
Yes. Sales Navigator is the tool we use to build and manage your lead lists, and it is not included in the pilot fee. A subscription costs approximately £79 per month and is billed directly by LinkedIn. If you do not already have one, we will help you get set up, it takes about ten minutes. In the context of a pilot targeting high-value deals, it is a small additional cost that is well worth it.
Do you only work in healthcare?
The pilot offer is specifically designed for BioTech, Pharma and Healthcare B2B teams because that is where the system works best and where I understand the buying landscape well. If you are in a different sector, get in touch and we can have a conversation about whether it makes sense.

10 qualified meetings. 60 days. Or it's free.

Five founding client spots. Answer a few quick questions so we understand your business, and we will be in touch within one business day.

Takes 2 minutes · No commitment · No hard sell
Question 1 of 6

What best describes your role or team?

This helps us understand who you are trying to reach and what a valuable meeting looks like for you.

1 / 6
Question 2 of 6

What is the typical value of a new client contract or deal?

This helps us understand the economics and make sure the model makes sense for your business.

2 / 6
Question 3 of 6

Where is most of your new business coming from right now?

Pick the closest match to your current situation.

3 / 6
Question 4 of 6

What is the biggest challenge with your pipeline right now?

Be honest. This shapes how we approach the conversation with you.

4 / 6
Question 5 of 6

Who are the ideal people you want to be having meetings with?

Job titles, seniority levels, types of organisation, the more specific you are, the better we can target. For example: procurement directors at NHS trusts, or heads of clinical operations at private hospital groups.

5 / 6
Question 6 of 6

Anything else we should know about your business or what you are trying to achieve?

Optional, but useful. Tell us what you sell, who your best clients tend to be, or anything that helps us understand whether this is a good fit before we speak.

6 / 6
Almost there

Tell us where to reach you

Leave your details below and we will be in touch within one business day. No commitment required, just a 20-minute conversation to see if this is a good fit.

Your details are kept confidential and never shared or sold.

We have got your details.

Thanks for taking the time. Here is exactly what happens next so you know what to expect.

1
We review your answers
We will look over what you have shared and confirm whether the pilot makes sense for your business, your sector, and the types of organisations you are trying to reach.
2
We will be in touch within one business day
Chris will reach out directly by email or phone. No hard sell, no long pitch. Just a straight 20-minute conversation to see if this is a good fit on both sides.
3
If we are a good fit, the pilot begins
We agree your ideal client profile, target seniority levels and organisations. We then run the LinkedIn audit, build the lead lists, and get the content and outreach system live, usually within one week.
4
Meetings start landing in your diary
We manage the outreach and conversations through to booked discovery calls. You focus on the meetings themselves. Ten qualified meetings in 60 days, or we keep going for free until we get there.

Any questions in the meantime? Drop Chris a line at hello@leadjoy.co.uk