LinkedIn Lead Generation

Your pipeline deserves better than cold outreach.

Leadjoy manages your LinkedIn end to end, turning your profile into a lead generation engine that works while you do. Qualified conversations. No cold calling. No guesswork.

No commitment required. 30-minute call, no sales pressure.

Why Leadjoy is different

The usual approach
Bulk automation blasting hundreds of identical messages
AI-generated content that sounds like everyone else
Spray and pray. High volume, low trust, poor results
Risks your account and your professional reputation
The Leadjoy way
Every message written by a human, for a specific person
Content crafted in your voice, not a template
Deliberate, measured outreach to the right people only
Protects your credibility and builds genuine relationships
Done-for-you service
No long-term contracts
Up and running within 7 days
Dedicated account manager
Monthly performance reports
Why LinkedIn. Why now.

The numbers that make LinkedIn the only serious B2B channel right now.

80%
of all B2B social media leads come from LinkedIn
Oktopost / LinkedIn Marketing
4x
more likely to reach decision-makers vs other social platforms
LinkedIn Internal Data
2.74%
visitor-to-lead conversion rate, 3x higher than Twitter or Facebook
Cognism / HubSpot
89%
of B2B marketers use LinkedIn for lead generation
Sprout Social, 2025
40%
of B2B marketers rate it their single most effective channel
LinkedIn / The Social Shepherd

Sources: LinkedIn Marketing Solutions, Oktopost, HubSpot, Sprout Social, Cognism (2024–2025)

Why most LinkedIn efforts fail

You already know LinkedIn works.
The problem is everything else.

Most B2B decision makers know there is pipeline sitting on LinkedIn. What gets in the way is time, consistency, and knowing exactly what to do.

"I know I should be posting, but I never get around to it."

Consistency is everything on LinkedIn, and it is the first thing that falls away when you are running a business. Every week you do not post, someone else in your market is filling that space.

"I have thousands of connections but none of them become clients."

A dormant network is a wasted asset. Without regular nurturing, warm contacts go cold and your name fades from the conversations that matter.

"I sit down to write a post and end up with nothing."

Blank page, wrong angle, no engagement. Writing content that resonates with buyers is a skill in itself. It is not something you should spend your afternoon figuring out.

"My connection requests get ignored or go nowhere."

Generic requests and copy-paste messages kill trust instantly. Reaching the right people with the right approach is the difference between a growing pipeline and an embarrassing silence.

"I have tried posting before and nothing happened."

Without a strategy, LinkedIn is just shouting into the void. Content without distribution and outreach without personalisation will always underdeliver.

"My profile exists, but it is not working hard enough for me."

If your profile reads like a CV rather than a client-facing pitch, you are losing warm prospects before a single word is exchanged. First impressions on LinkedIn happen in seconds.

Who we work with

If you sell to businesses,
we should be talking.

Leadjoy is built for founders, consultants, and senior professionals who sell high-value services to other businesses and want a predictable, managed source of warm pipeline.

Founders and Managing Directors

You are the face of the business. Your personal brand is one of the most commercially valuable things you own, and right now it is probably being neglected.

Consultants and Agency Owners

You sell expertise and trust. Buyers are researching you on LinkedIn before they ever respond to your emails. What they find right now could be costing you business.

B2B Sales Leaders

Social selling is not optional for modern sales teams. We give your personal profile the authority and activity it needs to support every deal in your pipeline.

Your competitors are already showing up. Are you?

Every week you are not active on LinkedIn, your competitors are building the relationships, the visibility, and the authority that lead to inbound enquiries. Leadjoy closes that gap fast, without adding anything to your plate.

Talk to us today
What is included

One managed service.
Every piece of the puzzle.

We handle every component of your LinkedIn presence so nothing falls through the cracks. A joined-up strategy, not a fragmented set of tasks.

Profile Optimisation

We rewrite your profile to speak directly to buyers, not recruiters. A compelling headline, a client-focused summary, and positioning that makes the right people want to connect.

Targeted Connection Building

We identify and connect with your exact decision makers every week. Researched, precise, and always relevant to your market. No volume tactics. No spam.

Personalised Outreach Sequences

Human, thoughtful messages that start real conversations. We do not pitch on contact. We build rapport, surface intent, and hand warm leads over to you ready to close.

Content Strategy and Writing

We write posts in your voice that position you as the go-to authority in your field. No generic content. No recycled ideas. Just sharp, relevant writing your audience will actually read.

Engagement and Visibility

We engage thoughtfully within your network to expand your reach and keep you visible. Consistent activity signals expertise to the algorithm and, more importantly, to real buyers.

Monthly Reporting and Strategy Reviews

Clear, honest reporting on what is working and what we are doing about what is not. Monthly calls to review results, refine the approach, and align on your priorities.

How it works

From first conversation to first lead in four steps

1

Free Discovery Call

A 30-minute conversation about your business, your target clients, and what success looks like. No obligation, no templates.

2

Strategy and Setup

We optimise your profile, build your target list, and create a content plan. You review and approve everything before anything goes live.

3

Managed Execution

We run your LinkedIn activity week in, week out. All you need to do is respond to the warm conversations we send your way.

4

Review and Compound

LinkedIn authority compounds over time. Monthly reviews keep the strategy sharp and pipeline quality improving.

Return on investment

See what one closed deal does to the numbers.

LinkedIn outbound works because the maths is compelling. Adjust the sliders to reflect your business and see what a realistic 3-month engagement with Leadjoy could look like financially.

This calculator uses conservative industry benchmarks for LinkedIn outbound reply rates and typical B2B close rates. Your results will vary based on your offer, market, and how quickly you respond to warm conversations.

£2,000£100,000
10%60%
212
Your 3-month projection
Conversations generated 15
Estimated deals closed 3–4
Projected revenue over 3 months
£30,000 – £40,000
vs. £5,250 invested with Leadjoy
Estimated return on investment 5.7x – 7.6x

These are conservative estimates. Ready to get started?

Investment

Straightforward pricing.
No surprises.

This is not a social media service. It is a managed outbound channel designed to generate qualified conversations with decision-makers on LinkedIn, without damaging your brand or consuming your time.

Core service

LinkedIn Outbound Channel Management

Installed as your fully managed LinkedIn outbound channel.

£1,750 / month

3-month minimum commitment

A full-time junior SDR costs £3,000 to £4,500 per month in salary alone, before NI, benefits, and management time. Leadjoy gives you the output without the overhead or the hiring risk.

ICP definition, targeting, and messaging strategy framework
Full profile optimisation written as a client-facing conversion asset
Weekly decision-maker research and precision prospect list building
Human-written personalised outreach; every message, every person
Daily inbox management, objection handling, and buying-intent detection
Warm lead handover, you only engage when it matters
Strategic network engagement to build reach and authority
Monthly performance report and strategy review call

Not included

Sales closing or deal negotiation
CRM management beyond lead handover
LinkedIn Ads or paid campaigns
Cold email or full SDR outsourcing
Start now  Secure checkout via Stripe Book a free discovery call first

Not sure yet? The call is free and there is no obligation.

Optional add-on

Authority Content Package

£750 / month

Outreach and content compound each other. Clients running both see meaningfully stronger reply rates. This package positions you as the authority your outreach claims you are.

4 thought-leadership posts per month in your voice
Hooks and formatting optimised for engagement
Comment strategy to amplify organic reach
Positioned to support your outreach activity
Add to my plan  Bundle deal via Stripe

Requires the core service. Both billed together.

Is this right for you?

Your average deal value is £5,000 or more
You have a clearly defined target client
You can respond quickly when warm conversations land
You want pipeline built, not just activity reported

If you are unsure whether LinkedIn outbound is the right channel, book a free call. We will tell you honestly, even if the answer is not us.

Why a 3-month minimum?

Month 1

Foundation, targeting, and messaging refinement

Month 2

Consistent conversations and intent signals emerge

Month 3

Pipeline becomes predictable and compounds

We only take on clients we are confident we can get results for. We will not take your money for a 30-day sprint that cannot work.

Book your free discovery call

Tell us a bit about you.
We will take it from there.

Fill in the form and we will be in touch within one working day to arrange your free 30-minute call. No pitch, no pressure.

Response within one working day
30-minute call, no obligation
No long-term contract to sign
Your details are never shared with third parties

Get in touch

We will respond within one working day to book your call.

We will be in touch within one working day. Your details are kept private and never shared.

Enquiry received. Thank you.

We will review your details and be in touch within one working day to arrange your free discovery call.

How we compare

The honest comparison.
You deserve to see it.

There are four realistic ways to run LinkedIn outbound. Here is what each actually looks like in practice.

What matters Leadjoy★ Recommended Do it yourself Hire a junior Automation tool
Monthly cost £1,750 Your time (high) £2,800–£4,500 + NI + benefits £50–£300 + your time
Time to be operational 7 days Ongoing, never fully done 2–4 months to ramp Days (but quality suffers)
Messages are personalised Every single one Sometimes Depends on hire Template-based
LinkedIn account safety Fully compliant If done carefully Varies High risk of restriction
Sounds authentically like you Voice-matched It is you Rarely at first Generic by design
Consistent weekly execution Guaranteed First casualty of busy weeks If managed well Automated
Frees up your time Fully managed Consumes it Partially Partially
Strategic monthly optimisation Built in If you find the time If experienced enough Not included
No long-term contract Monthly after 3 months Employment contract

Junior hire salary estimates based on UK national averages for SDR / business development roles, 2025. Cost excludes employer NI contributions, equipment, training, and management overhead.

Common questions

The questions worth asking
before you commit.

We would rather you ask these now than sign up with the wrong expectations. Here are the ones that come up most often.

Most LinkedIn efforts fail for one of three reasons: inconsistency, generic messaging, or no clear strategy. Posting sporadically and sending copy-paste connection requests will always underdeliver. Leadjoy is a managed channel, not a one-off attempt. We build a targeting framework specific to your buyers, write every message individually, and refine the approach each month based on what is actually working. The difference is not the platform. It is the execution.
Very little. The onboarding call takes around 60 to 90 minutes and is where we build your strategy, understand your voice, and agree your target profile. After that, your main job is to respond when a warm conversation lands in your inbox, which is exactly the kind of high-value activity you should be spending time on. We handle everything else: research, outreach, content, inbox management, and reporting. Monthly review calls are 30 minutes.
This is one of the most important things we get right. During onboarding we study how you naturally communicate; your tone, the language you use, the things you care about. Every message we write is reviewed against that. We also share examples for your sign-off before anything goes live. Over time, as we learn what lands well for your audience, the voice becomes more refined. You will review and approve the first sequences. Most clients are genuinely surprised by how closely it reflects how they actually talk.
Niche markets are often where LinkedIn outbound works best, because the targeting precision is far easier. We do thorough research into your sector before writing a single message. If anything, a defined niche gives us cleaner segmentation and sharper messaging. We have worked across professional services, technology, construction, finance, consulting, and more. If we are ever genuinely not confident we can do justice to your market, we will tell you on the discovery call rather than take your money.
The honest answer is that it depends on your close rate and average deal value. If your average client is worth £10,000 and you close one deal in three months from a warm conversation we generated, you are already at a 1.9x return. If your deals are larger, the maths gets much more compelling. A junior SDR in the UK costs £3,000 to £4,500 per month in salary alone; before NI, benefits, equipment, and the months it takes to ramp them up. Leadjoy is a fraction of that cost, fully operational from week one. We are happy to work through the numbers with you on the discovery call.
You could. But a junior hire needs managing, training, time to ramp, and is unlikely to have the LinkedIn-specific skills to do this well from day one. And doing it yourself means your most expensive hours; the ones that should be spent on clients and closing, are going on prospect research and inbox management. Leadjoy is a specialist service built around one channel. You are not paying for a generalist trying to figure it out. You are paying for a team that does this every day and knows exactly what works.
We have a monthly review built into every engagement specifically to address this. If something is not working, we will tell you before you do, and we will come to that call with a refinement plan, not excuses. We are selective about who we take on precisely because we want to be confident we can deliver. If results are genuinely not materialising and we cannot identify a clear fix, we will have an honest conversation. We would rather end an engagement on good terms than keep billing for something that is not serving you.
Most business owners use support for their communications in some form; from marketing teams to PR agencies to executive assistants. What matters to a prospect is whether the message is relevant, respectful, and genuinely tailored to them. Ours always are. We never use templates, we never blast in volume, and we never pitch on first contact. The conversations we start are ones a prospect is pleased to receive. Contrast that with the AI-generated spam flooding LinkedIn right now, the bar is not hard to clear when you are doing it properly.

Still have a question?
Let us answer it directly.

Book a free 30-minute call and ask us anything. No pitch, no pressure, just a straight conversation about whether this is right for you.

Still on the fence?

The best time to start was six months ago.
The second best time is now.

Every week without a LinkedIn strategy is pipeline left on the table. It costs nothing to have a conversation.

No commitment required. No long-term contract to sign.