Performance-based lead generation

Qualified leads.
£60 each.
You only pay when we deliver.

We run targeted paid ads, filter every enquiry through a bespoke landing page built around your business, and send warm leads straight to your inbox. No retainers, no lock-in, no fluff.

Takes 2 minutes· £60 per qualified lead· No contracts
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Most lead gen keeps charging you
whether it works or not.

Agency retainers, lead aggregators, and pay-per-click all have one thing in common: you carry all the risk. Leadjoy flips that. You pay only for leads that meet the criteria you set. Nothing more.

£60
Flat price per qualified lead. No setup fee, no monthly minimum, no agency markup on top.
100%
Exclusive leads. Every enquiry we generate belongs to you alone. We never resell or share them.
0
Long-term contracts. Work with us month to month. If it is not working, walk away. No hard feelings.

Paying a retainer with nothing to show?

If your agency charges you regardless of results, you are funding their overheads and not your own pipeline. With Leadjoy, zero leads means zero invoice.

Relying entirely on word of mouth

Referrals are great until they dry up. One quiet month becomes two. You need a consistent, controllable source of new enquiries that you can turn on when you need it.

Leads shared with four other competitors

Lead aggregators sell the same enquiry to every firm in your area. By the time you call back, the prospect has already spoken to three people. We never do that.

Time-wasters who were never going to book

Generic contact forms attract anyone. Our qualifying funnels ask the right questions upfront, so the leads you receive already know what they want and roughly what it costs.

Targeted ads, a bespoke landing page, and leads delivered straight to you

We run targeted paid ads reaching the right people in your exact service area. Anyone who clicks lands on a custom landing page built around your business. Only those who meet your criteria become a lead. Everything is tracked in real time so we can see what is working and improve it continuously.

Targeted paid ads in your service areaLive
Bespoke qualifying landing pageActive
Real-time performance trackingTracking
Lead logged to your CRMLogged
Lead emailed to you instantlyDelivered
What happens with every enquiry

Built for businesses that close jobs,
not chase clicks.

If your average job or case is worth more than a few hundred pounds, a £60 lead pays for itself many times over. Here is exactly who we work with.

Roofers

Full replacements, repairs, and flat roof specialists looking for homeowners already planning a job.

Builders and Contractors

Extensions, new builds, structural work. Reach homeowners at the planning stage, not after they have already chosen someone.

Plumbers

From full bathroom installations to boiler replacements. Pre-qualified enquiries, right postcode, ready to book.

Electricians

Consumer unit upgrades, EV chargers, full rewires. We target the work you actually want, not just anything that rings.

Kitchen and Bathroom Fitters

High-ticket installs with strong margins. We qualify budget and timeline before the lead ever reaches you.

Landscapers and Garden Designers

Seasonal demand is real. We help you build a pipeline before the diary goes quiet.

Window and Door Fitters

Double glazing, bifold doors, composite doors. Homeowners already comparing quotes, looking for someone trustworthy.

Loft Conversions and Extensions

High-value projects with long lead times. Get in front of homeowners at the research stage, before competitors do.

Solicitors and Legal Services

Conveyancing, family law, wills and probate. High-intent leads for high-value cases, same performance model.

Accountants and IFAs

Business owners and individuals actively looking for financial advice. Leads qualified by need, not just curiosity.

Mortgage Brokers

First-time buyers, remortgages, buy-to-let. Pre-qualified on property type and timeline so you can focus on converting.

Other Professional Services

Consultants, digital agencies, coaches. If your clients are worth more than a few hundred pounds, the numbers make sense.

From first conversation to leads in your inbox

We handle everything. You focus on answering the phone.

Step 01
Discovery call
A quick conversation to understand your business, the types of jobs you want, your service area, and what a good lead looks like for you.
Step 02
Campaign and creative build
We build your landing page and produce ad creative tailored to your business. Everything is set up before a penny of budget is spent.
Step 03
Campaigns go live
Targeted ads launch in your exact service area. We manage audiences, budgets, and creative optimisation. You do not have to touch a thing.
Step 04
Leads and invoicing
Qualified leads land in your inbox instantly and are logged to your CRM. We invoice monthly at £60 per lead delivered.

Everything you need to start getting leads

No hidden extras. No setup fees. Everything below is built and managed as part of the service.

Targeted Paid Ad Campaigns
Ads built around your business, running to the right people in your service area. Managed and optimised continuously.
Ad Creative Production
We write and produce the creative for your campaigns. We can film on location or produce remotely. Built around your business, not stock footage.
Bespoke Qualifying Landing Page
A custom landing page built around your job types. Designed to filter out tyre-kickers and capture everything you need before the lead reaches you.
Live Lead Tracking
Every lead is logged the moment it comes in. Full transparency, always. No waiting until end of month to see what happened.
Instant Lead Delivery
The moment a qualified enquiry comes in, their details are sent straight to you. No delays, no batching, no missed opportunities.
Monthly invoicing, only for leads delivered
No leads, no invoice. At the end of each month you pay £60 for each qualified lead that was delivered. That is the whole arrangement.

Simple, performance-based pricing

No retainers. No setup fees. No minimum commitments.

£60
Per qualified lead. That is it.

A qualified lead is a completed enquiry from someone who has passed your agreed criteria: right location, right job type, right timeline. Ad spend is included. If a lead does not qualify, you do not pay for it.

  • No setup fee or onboarding cost
  • No long-term contract, cancel any time
  • Exclusive leads, never shared with competitors
  • Ad spend covered. No separate budget to manage.
  • Full tracking and live lead log included
  • Video ad production included
  • Monthly invoicing, pay only for leads received
Our incentive is aligned with yours
We only make money when we deliver leads. That means we are just as motivated as you are to make the campaigns work. There is no retainer cushion to hide behind. If performance is not where it should be, we fix it fast.

Straight answers to the obvious questions

What counts as a qualified lead?
A qualified lead is someone who has engaged with your landing page, confirmed they are within your service area, and meets the criteria we agree with you upfront, such as job type, project scope, and timeline. Anyone who drops off or does not meet the criteria does not cost you anything.
Do I need to pay for ad spend on top of the £60?
No. The £60 per lead is the only charge. We front the ad spend as part of running the campaigns. You do not need to set up ad accounts, manage budgets, or make any separate payments. If we do not generate leads, we have absorbed the cost. That is what makes the model genuinely performance-based.
I have been burned by a marketing agency before. Why is this different?
Traditional agencies charge a retainer whether the phone rings or not. With Leadjoy, if we do not deliver leads, you do not pay. There is no long-term contract to sign, no cancellation penalty, and no minimum spend commitment. The model only works if it works for you.
Are the leads exclusive to my business?
Yes, completely. Every lead generated through your campaign comes to you and only you. We do not aggregate or resell leads. We also do not work with two direct competitors in the same area at the same time.
How quickly will leads start coming in?
Most clients see their first leads within the first week of campaigns going live. The build and creative production typically takes 5 to 10 days, so we aim to be live and generating within two weeks of our first call.
What if the lead quality is not good enough?
We want this to work long term, so quality matters as much to us as volume. If you feel a lead does not meet the criteria we agreed, flag it and we will review it together. We would rather resolve an edge case than lose a client over it. We also use your conversion data over time to continuously sharpen the targeting.
Do you offer other services?
Once we have built trust through results, many clients move on to a retainer arrangement or ask us to help with web design, SEO, or email marketing. There is no pressure to expand the relationship, but the option is there when it makes sense.

Ready to fill your diary with real jobs?

Answer a few quick questions so we can understand your business. We will follow up with everything you need to get started.

Takes 2 minutes · No commitment · No hard sell
Question 1 of 6

What best describes your business?

This helps us understand which type of leads will be most valuable to you.

1 / 6
Question 2 of 6

What is your typical job or case value?

Helps us gauge how much a lead is worth to you and whether our model makes commercial sense.

2 / 6
Question 3 of 6

Where are most of your new jobs coming from right now?

Pick the closest match to your current situation.

3 / 6
Question 4 of 6

What is the biggest challenge with leads right now?

Be honest. This shapes how we approach the conversation with you.

4 / 6
Question 5 of 6

What area do you cover?

We target leads within your exact service area, so the more specific you are the better.

5 / 6
Question 6 of 6

Anything else we should know?

Optional, but useful. Tell us which jobs you want more of, what you do not want to be contacted about, or any context that helps us understand your business better.

6 / 6
Almost there

Tell us where to reach you

Leave your details below and we will be in touch within one business day to talk through next steps. No commitment required.

Your details are kept confidential and never shared or sold.

We have got your details.

Thank you for getting in touch. Here is exactly what happens next so you know what to expect.

1
We review your answers
We will look over what you have told us and confirm whether we can deliver the kind of leads that make sense for your business and area.
2
We will be in touch within one business day
Someone from the Leadjoy team will reach out by email or phone to have a quick conversation. No hard sell, no long pitch. Just a straight chat about whether this is a good fit.
3
If we are a good fit, we get to work
We agree on your lead criteria, service area, and ad budget. We then build your funnel and video creative, and get campaigns live, usually within two weeks.
4
Leads start landing in your inbox
Every qualified enquiry is emailed to you directly and logged to your CRM. At the end of the month you receive an invoice for the leads delivered at £60 each.

Any questions in the meantime? Drop us a line at [email protected]